Hack the outdoors

Data-driven tourism

in North Denmark

Aalborg University
3 – 4 November 2017
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The Hack

Two Days of Wild Data Exploration
Friday 3 – Saturday 4 November 2017
Aalborg University
Create Building
What to expect?

Over two intense days we will explore how best to use data to come up with innovative solutions responding to 5-6 cases posed by key tourism actors from across the region.
We will spoil you with inspiring  talks, clever mentors and delicious snacks and food! 

The best suggestions will be rewarded with prizes and possibilities for further development.

Who can participate?

You don’t have to be a programmer to participate. A Hackathon is just as much about concept development, idea generation and development of business cases.

All you surfers, entrepreneurs, gamers, designers, software developers, tourists, travelers, artists, activists, fishermen, storytellers, scouts, hackers, journalists, open data enthusiasts, biologists and curious citizens: You are all welcome, with or without experience in Hackathons, data or tourism!

What should I bring?

An open mind, curiosity to co-create, ideas to share, and eagerness to make new inventions!

We provide free food, inspiration, concrete cases, a mix of open data, new platform adventures, mentors to guide you, prizes and a great venue in the Create Building at Aalborg University!


Day 1 - Friday

09.00    Registration and coffee

10.00    Welcome and inspirational talks 

11.00    Cases presentation

11.30    Team formation and dialogue with case-holders

12.15    Working lunch case-holders and teams together

13.00    Teamwork

16.30    Cake & Coffee. Midway pitch by teams + Open4Citizens inspiration

17.00    Teamwork continues…

18.30    Dinner and continued work

23.59    Doors close & Goodnight

Day 2 - Saturday

08.00    Doors open. Coffee available

09.00    Energetic start 

09.30    Teamwork 

12.00    Lunch

13.00    Teamwork continues... 

16.00    Presentation for jury

18.00    Winners, awards and bubbles! 

What is the goal?

Join us in the North of Denmark for an inspiring hackathon aiming to invent new possibilities for outdoor tourism.
North Jutland is already full of wonderful, nature 
adventures such as ColdHawai, National Park Thy, amazing beaches, eco-tourism, oysters, sand dunes, lighthouses, cliffs, birds, wolves and much more! It is a great destination for nature and outdoor-excited travelers!

In this hackathon we will explore how open data and other data sources might enable new services, possibilities and business cases for enhancing outdoor tourism in the North.
All participants will work with local stakeholders who will inspire you to work with topics like food, cultural heritage, hiking routes, mountain biking, and other exciting challenges. 







Wonderful experts will give you feedback at the end of the Hack.
Johanne Bugge
Entrepreneurship consultant
Johanne is one of Denmark’s leading competences within tourism development and destination marketing. She has recently facilitated the development of a new strategy for ”Silkeborg Søhøjlandet – Denmark’s Outdoor Capital”. Johanne has been a mentor and entrepreneurship consultant for a series of upcoming creative companies and has a very acute eye for how new services and products within the experience economy can create value for both the target group and the market.
Morten Haugaard Jacobsen
Vice President at COWI A/S
Jane Andersen
Jane is Hotel Manager at Comwell Rebild Bakker. With more than 20 years of experience within the branch of Hotels and Restaurants she has a good foundation for attracting and servicing tourists in Denmark. In Comwell she works with as well marketing directed towards the private leisure guest as well as the professional business guest. The Comwell hotel in Rebild Bakker is special because of the many different outdoor activities enabled by its location in beautiful nature surroundings.
Lars Erik Jønsson
Væksthus Nordjylland
Lars Erik Jønsson is CEO at Væksthus Nordjylland – a regional business development center that offers targeted guidance and support for growth-oriented entrepreneurs and companies. Lars has spent many years working on the development of Danish tourism; currently as head of the board at Centre for Regional and Tourism Research (CRT) and previously as Vice CEO at VisitDenmark.
Claus Falk
Chairman of the board at BrainsBusiness. With more than 20 years of experience from top level management, primarily within the ICT industry, Claus knows about business. With a focus on business transformation, management, business development and technology/innovation and a daily contact with many different organizations and companies through his board positions, Claus has a keen eye for spotting strong proposals for concepts and businesses alike.
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Drawing on equal shares of entrepreneurial flair, humour and an impressive
hackathon record - Lasse Chor will be our energetic host throughout the two-day event! 
Lasse Chor
Lasse Chor is an entrepreneur who made his first company at the age of 13. Since then he’s been heavily involved in the Danish and global entrepreneurship ecosystem. Through his current company Happy42 Lasse is currently mentor for a number of start-ups around the world, and advisor to a handful of large corporations including some Fortune 500 companies. Lately Lasse also turned his attention to investments and he’s currently active as a private angel investor.
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Representing great companies and organisations, an impressive line-up of diverse mentors will be ready to inspire and work with you during the two days:
Morten Lindblad
Dataproces, Open4citizens
Morten is an innovative and curious economist, former public servant, co-founder and currently CEO at Dataproces. With more than 40 employees in Dataproces, Morten has worked almost 6 years to support the Danish public sector and many Danish municipalities towards making real value out of data. He is a great capacity to support hackathon participants to think big and wild - AND he is realistic about what can be achieved in new services based on data!
Kristian Løbner
Kristian fulfills an ambidextrous role at both COWI and Aarhus University; since 2011, he has worked thoroughly with all phases of urban development at COWI and since 2017 he is enrolled as a PhD-fellow at Aarhus University and COWI with the purpose of understanding the process of successful business model innovation. Kristian also teaches engineering students in "Persuasive Technology", and has a great interest in technology-based business innovation.
Jon Thorsteinn Johannsson
MSc IT, Digital Innovation, COWI. Jon works with digital prototyping and innovation - i.e. design thinking, web, process digitalization, geo-coded data, UI/UX, workshops and IT-architecture. He has previously worked with 3D graphics and futurism – and 3D/VR at the Alexandra Institute (CAVI). He is fueled by developing ideas with interesting people, the gentle radiation from his monitors and copious amounts of coffee.
Rikke Ulk
Antropologerne, Open4citizens
As CEO and Chief Anthropologist, Rikke Ulk has worked for the past 15 y to make Antropologerne (The Anthropologists) a recognised, pioneering consultancy of talented anthropologists and ethnologists. Antropologerne helps you to understand the needs, barriers and opportunities in people’s everyday lives by creating deeper insights and meaningful change. Rikke is passionate about leadership, community power, insights, changes, and being hands-on.
Peter Kvistgaard
Kvistgaard+HIRD / AAU
Peter is an energetic expert within the field of tourism and experience economy. For the past 20 y, Peter has been active within research and education, drawing on his Ph.D. degree in tourism politics from Aalborg University. In 2005 he founded the consultancy Kvistgaard+HIRD and has engaged numerous consultancy tasks that span a focus on destinations, companies, public organisations, tourism politics and strategic advising. He is a passionate speaker as well as writer.
Kasper Munk-Petersen
Network coordinator at BrainsBusiness. Kasper is experienced and passionate of everything involving mentoring and supporting networks. He has a long entrepreneurial track record of supporting start-ups though his work with Aalborg Startup Community, Kickstart Aalborg, Startup café, Startup works, Gate to Create and BusinessAalborg. Today Kasper is organizing specialized networks, at BrainsBusiness, for professionals of various backgrounds within the ICT field.
Nicola Morelli
Open4citizens, AAU
Nicola Morelli is Professor with Special Responsibilities at the department of Architecture, Design and Media Technology at Aalborg University. He is the coordinator of the research project Open4Citizens. Nicola is passionately working on service design strategies to promote innovation in public services and to engage citizens into design processes. He matured a long supervising experience in the course of industrial design and service design at Aalborg University Copenhagen.
Frederik Victor Kobbelgaard
MSc IT in Information Studies, Aalborg University. Frederik is a research assistant at Aalborg University. He is a passionate advocate for a user-centered approach to developing ICT and empathetic design. As a part of the international Open Data Education project, Frederik has worked with organizational aspects of teaching open data and promoting “open data-thinking” for students and organizations.
Tanja Nielsen
Tanja is a Ph.D. student in the dep. of Design & Communication, Centre for Tourism, Innovation and Culture (TIC) at University of Southern Denmark. Her research is about big data, smart tourism and how collaborative design enables the envisioning of alternative futures and possibilities. Tanja is curious and keen to experiment and in her work, she applies design thinking, collaborative design, big/open data and ethnography to invite new perspectives within tourism innovation.
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A great team of collaborators and organisations work together to organise this event for you:


In our shared folder you can access presentations, data and all the challenges: 
Access main folder here.
And join our Facebook Group: Hack the Outdoors here.


As we’re a big team of organisers a lot of people are here to help you through the two-day hackathon. Reach out if you have questions, curiosities or some things you might need!
Lea Schick
InfinIT & IT-U Copenhagen
Lea Schick is assistant professor at the IT University of Copenhagen in the Digital Design department. She is doing research on the use of (big) data and transitions to more sustainable infrastructures. Lea also works for the Alexandra Institute organizing hackathons and co-creation workshops for the innovation network InfinIT.
Rasmus Engsig
Consultant at Business Region North Denmark
Nikolai Baida
Open4citizens, AAU
Nikolai is a MSc student of Service System Design program at Aalborg University in Copenhagen. He is involved in the Open4citizens research project and is working on the aspect of data literacy. Poke him if you need help with defining the value of your concept, working with data or simply getting the feedback on one of another matter.
Louise Torntoft
Open4citizens, AAU
Louise is an almost 2 meters tall energetic research assistant coordinating activities in the Horizon2020 project Open4Citizens at Aalborg University Copenhagen. She will be happy to propose you great tools to help you through your process. With a background across anthropology, communication, interaction design and technology studies, she will do her best to guide you through this ‘hack’ without too many scratches!!
Amalia De Götzen
Open4citizens, AAU
Amalia is an expert within the field of interaction and service design. In the last 5 years she has been the coordinator of the Service Systems Design master at Aalborg University Copenhagen, focusing her research on digital social innovation. She is involved in the Open4Citizens project and will be happy to help and discuss with you: If you have troubles including data in your concept? If you get stuck in your design process?
Fanny Giordano
Open4citizens, AAU
Fanny is a passionate service designer with a visual communication background (author of all the great visuals of this hackathon). Currently she is using the research project Open4citizens as a case for her PhD study about co-design in public services. She has experience in facilitating workshops in various settings so she is ready to give you energy and guidance all along your design process.
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We encourage you to compete for the following prizes:
  • The 1st prize is awarded 10.000 kr
  • The 2nd prize is awarded 5.000 kr
More to it, we give a special prize for the most surprising solution.
Also, the jury will select a number of teams/ideas to be offered a special package of follow-up mentoring:
  • Counselling by a team of great mentors at Brains Business
  • A Tailor-made and dedicated co-creation workshop by InfinIT

Aalborg University

Rendsburggade 14

9000 Aalborg


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© 2017 Hack the outdoors

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